ZooFootball targets fans with Wembley poster promotion

By LEXIE GODDARD, campaignlive.co.uk, Tuesday, 30 May 2000 12:00AM

Wembley Stadium and its surrounding area was blitzed last weekend with a 40- and 48-sheet poster campaign promoting ZooFootball.com.

Wembley Stadium and its surrounding area was blitzed last weekend

with a 40- and 48-sheet poster campaign promoting ZooFootball.com.



The ads were aimed at the 300,000 fans attending the England versus

Brazil international and the Nationwide divisional play-offs.



There was also the possibility of added exposure to the millions

watching the games on TV. The strategic media and creative work were

through Rocket.



The theme of the promotion, which featured 34 posters, played on

football fans’ worries about withdrawal symptoms as the season comes to

an end.



The strapline - ’Addiction is only a problem when you can’t get any’ was

accompanied by the ZooFootball logo.



The posters were situated around the outside of the stadium, running

from the entry of the complex to the stadium itself. At the entrance,

two 48-sheet posters displayed a changing message depending on which of

the teams were successful.



After the game, the ’addiction’ strapline was changed to include the

match result. Options for the Ipswich and Barnsley play-off final were

’Ipswich, remember tonight: those men in pointy hats are policemen’, and

’Barnsley, trains leave London every hour.’



The website was launched in February at the England versus Argentina

international with a promotion featuring 50,000 balloons.



This article was first published on campaignlive.co.uk

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