Johnny Vaughan teams up with gorillas in latest Strongbow ad

By EMMA HALL, campaignlive.co.uk, Friday, 28 April 2000 12:00AM

The Big Breakfast presenter Johnny Vaughan teams up with a gang of gorillas next week in the latest burst of Strongbow cider’s ’live to loaf’ campaign.

The Big Breakfast presenter Johnny Vaughan teams up with a gang of

gorillas next week in the latest burst of Strongbow cider’s ’live to

loaf’ campaign.



The 60-second blockbuster by TBWA GGT Simons Palmer opens on a jungle

scene with Vaughan patiently winning the confidence of a family of

gorillas.



In the next scene the tamed gorillas are moving Vaughan into his new

home in the city while he admires the view.



His new servants go on to perform a number of tasks, including putting

up pictures, unpacking boxes, hammering nails into the wall and

dusting.



A female gorilla walks through the main room, bringing a pint of

Strongbow to Vaughan. He takes a big swig from his pint as the trademark

Strongbow arrows fly into a topiary bush.



One of the gorillas reacts by whooping a warning to the others - who

revert to being wild animals. Vaughan dismisses their reaction and tells

the gorilla to stop being such a drama queen, to which the gorilla

responds by putting its hands on its hips and tutting at him.



Annie Neil, the marketing manager of Strongbow, said: ’This is a big

film because we have big ambitions for Strongbow. We want to double our

drinkers and we are already well on the way with sales up 30 per cent

since the Johnny Vaughan ’live to loaf’ campaign began.’



The ad was written by Alan Moseley and art directed by Graham Cappi.



It was directed by Spectre’s Daniel Kleinman, who also directed the

first wave of ’live to loaf’ ads. Media strategy is by Unity and media

buying is by MindShare.



This article was first published on campaignlive.co.uk

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