Ad criticising Jennifer Lopez for using fur is pulled by magazine
By by Staff, brandrepublic.com, Friday, 01 April 2005 12:30PM
NEW YORK - An ad by the animal rights charity Peta criticising Jennifer Lopez for using real fur in her Sweetface fashion collection has been axed from Billboard magazine, reportedly after intervention by the star's people.
The New York Daily News says that the ad, which shows a skinned animal and features an open letter to the singer, had initially been accepted to run in Billboard, the music industry bible.
However, Peta told the newspaper that it suspected the ad had been axed by Billboard after pressure from Lopez's record label Epic, part of Sony, and her publicist Nancy Ryder.
The ad is just one component in a concerted campaign Peta is running to dissuade Lopez from using and wearing fur.
The charity, which advocates an end to all animal testing and vegan diets, has a dedicated website outlining Lopez's involvement with fur and its attempts to get her to change her mind on the subject.
It accuses her of wearing almost every kind of furry animal, from "foxes, who are bludgeoned to death and often skinned alive, to small, gentle chinchillas, who are killed by electrocution or have their delicate necks snapped".
Other celebrities attacked by Peta for their stance on fur including Vogue editor Anna Wintour and supermodel Cindy Crawford.
Seperately, Peta has got in on the April Fool's act with a spoof press release claiming that research has shown that there is a genetic link between small penis size and the thrill of hunting.
It has even gone to the extent of creating a website to back the "research". The charity quotes spokesperson Justin Jest saying: "These findings confirm what we have believed for a long time: Hunters just don't measure up."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on brandrepublic.com
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Head of CRM/Customer Experience - 8/9 month Contract ADLIB Competitive + Benefits, Devon
- Digital Executive - Fluent French & Dutch Barclay Meade £200 - £250 per day, Berkshire
- SEO Consultant The Little Black Book Agency £20000 - £25000 per annum, Greater Manchester
- Interactive / Digital Designer The Little Black Book Agency £25000 - £35000 per annum, Greater Manchester
- Samsung calls global advertising and media review
- British Airways moves paid search account to Forward3D
- Watch the first YouTube clip, nine years on
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account