JCDecaux sales restructure creates focus on outdoor advocacy
By by Daniel Farey-Jones, brandrepublic.com, Friday, 13 May 2005 11:00AM
LONDON - JCDecaux has split its sales division, dividing operations into trading and agency planning as part of an effort to to attract more advertisers to outdoor advertising.
Spencer Berwin, group sales director at JCDecaux, said that the restructure was the first of a series of changes designed to attract more advertisers to use outdoor more often.
The agency planning division will build relationships with agencies and provide advice on the structure of outdoor campaigns and the role of outdoor within a media schedule.
The role of director of agency planning has been given to current associate director David Lambert, who has previously worked at BBJ and Manning Gottlieb OMD.
Direct relationships with advertisers will be handled by newly appointed director of client planning Yoko de Souza, who was previously associate sales director.
The trading division will be headed by Daemon Brown, who has been promoted from associate director. The division's focus is on long-term deals and maximising the value of the company's inventory.
The two divisions will be overseen by Jamie Lindsay, director of national sales.
Berwin said that the aim is to drive outdoor's share of the advertising market above 10%. According to the Outdoor Advertising Association the medium's share in 2004 was 9.26%.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on brandrepublic.com
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Director - Creative Agency Spectrum 360 Recruitment £45k - £55k, London, Central
- Account Manager- Creative Agency Spectrum 360 Recruitment £28k - £35k, London (Central), London (Greater)
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Vizeum on alert as 21st Century Fox review includes £150m European media