JCDecaux sales restructure creates focus on outdoor advocacy
By by Daniel Farey-Jones, brandrepublic.com, Friday, 13 May 2005 11:00AM
LONDON - JCDecaux has split its sales division, dividing operations into trading and agency planning as part of an effort to to attract more advertisers to outdoor advertising.
Spencer Berwin, group sales director at JCDecaux, said that the restructure was the first of a series of changes designed to attract more advertisers to use outdoor more often.
The agency planning division will build relationships with agencies and provide advice on the structure of outdoor campaigns and the role of outdoor within a media schedule.
The role of director of agency planning has been given to current associate director David Lambert, who has previously worked at BBJ and Manning Gottlieb OMD.
Direct relationships with advertisers will be handled by newly appointed director of client planning Yoko de Souza, who was previously associate sales director.
The trading division will be headed by Daemon Brown, who has been promoted from associate director. The division's focus is on long-term deals and maximising the value of the company's inventory.
The two divisions will be overseen by Jamie Lindsay, director of national sales.
Berwin said that the aim is to drive outdoor's share of the advertising market above 10%. According to the Outdoor Advertising Association the medium's share in 2004 was 9.26%.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on brandrepublic.com
- Digital Project Manager (Medical Communications) Premier Media £35000 - £45000 per annum + benefits, London
- Social Media Copywriter Brand Recruitment £28000 per annum, Northampton
- Digital Account Director The Great & The Good £45000 - £55000 per annum, West End
- Interim Consumer Insight Analyst 12mth FTC Tarsh Lazare Marketing Recruitment £25,000 - £27,000 + benefits , London (Central), London (Greater)
- Digital Project Manager Premier Media £30000 - £42000 per annum + benefits, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Blinkbox readies campaign to promote its cinema links
- Doctor Who online game gets kids coding
- Google UK ad revenues climb 17% to $1.6bn