Sainsbury's new strap: 'Try something new today'
By Noel Bussey, campaignlive.co.uk, Friday, 05 August 2005 12:00AM
Abbott Mead Vickers BBDO's first major campaign for Sainsbury's since being reappointed to the account in April will use the line: "Try something new today."
Sainsbury's decided to dispense with its "Making life taste better" strapline following the review of its £47 million ad account and AMV's triumph in a final shoot-out with JWT.
The supermarket has moved to trademark the line, along with two others: "Great food, fair prices" and "Sainsbury's ways to save".
Jamie Oliver will front the new campaign, expected to launch in September.
He was rumoured to have been dropped by the supermarket until Jamie's School Dinners was a surprise success and boosted his profile.
In the programme, which highlighted the bad diets of school children, he often told children that they ought to "try something new".
AMV refused to comment. Sainsbury's said: "We currently do not have a strapline."
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- International Business Director -Automotive Aspire £65000.00 - £70000.00 per annum, London
- Promotions and Retail Marketing Manager Major Players £45000 - £50000 per annum, City of London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned