Campaign, Friday, 14 December 2001 12:00PM
The Oxo family is set to return to the TV screen due to popular
demand. The long-running campaign started in the 60s but was dropped by
Unilever two years ago. Campbell's, which now owns the brand, has
decided to bring back the campaign with new faces. - The Mirror.
This article was first published on Campaign
It’s not a hard question to answer, and that’s why recruiting third-party brand advocates is one of the hottest topics in marketing right now.