IoS runs travel promotion

By MediaWeek, mediaweek.co.uk, Wednesday, 05 April 2000 12:00AM

IoS runs travel promotion

The Independent on Sunday is running a £250,000 travel promotion in April and May.

The paper will offer more than 300 readers the chance to fly return to New York for just £10.

The offer, in conjunction with United Airlines, runs for three weeks on 9, 16 and 23 April. Readers must collect three tokens from the newspaper to go into a prize draw on May 5.

The promotion will also be supported by a TV campaign on Channel 4 running from April 6-8, and a national radio campaign from April 13-16. The target market is ABC1 adults aged 18-45.

This article was first published on mediaweek.co.uk

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