Rugby League gets new image from The Jones's and Intermarketing
By by Ben Bold, brandrepublic.com, Wednesday, 14 December 2005 08:10AM
LONDON - The Rugby Football League, the governing body for Rugby League, has created a new brand identity to be used across the board.
The updated identity sees the Rugby Football League rebrand as the RFL.
Created by Surrey-based design agency The Jones's and Leeds-based Intermarketing, the new visual identity is more modern and simple than the previous logo.
Simon Malcolm, RFL director of marketing and corporate communications, said: "We have to achieve our goals and develop our activities in an increasingly competitive and complex world. In such an environment, a clear and relevant identity is vital.
"At the same time, we need to convey the right messages and proactively manage our reputation among stakeholders, supporters and colleagues."
The RFL has started the process of distributing the new logo and guidelines for its use. The organisation is also preparing to release details of how the review will effect the identities of the sport's league, cup and international brands.
"We want the RFL to be seen as modern, dynamic, commercial, caring and professional," Malcolm added. "In short, we want to be setting the standards for one of the very best sports governing bodies in the UK."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on brandrepublic.com
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Search Account Manager - The Leading Media Agency - PPC Ultimate Asset £30000 - £38000 per annum + Amazing Benefits, London
- Head of Digital Marketing Salt £60000 - £86000 per annum + £5K C/A, Manchester
- Display Account Manager - Media Agency - London Norton Leigh up to 28k plus excellent benefits, Central London
- On-line Marketing Manager Norton Leigh Up to 50k, Central London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition