Mark Cranmer poised for Kantar role at WPP
By Ian Darby, campaignlive.co.uk, Friday, 03 February 2006 12:00AM
Mark Cranmer, the former Starcom MediaVest EMEA chief executive, is in talks with WPP about a senior role at its Kantar Group research arm.
Cranmer is in advanced negotiations with Kantar about taking on a new strategic role, working closely with Kantar's chief executive, Eric Salama.
Kantar, a group comprising companies including Millward Brown, The Henley Centre and Kantar Media Research, is keen to appoint a key figure from the media industry as it attempts to get to grips with the impact of media issues such as fragmentation on market research offerings.
A WPP source commented: "Research businesses also need people who can sell their products in a more compelling business-led way."
It is understood that while Cranmer has yet to finalise terms with WPP and has considered other offers, a move to Kantar is all but signed and sealed. He resigned from Starcom last March on a one-year notice period. He was replaced by Iain Jacob, the former Starcom UK chief executive, last November.
Cranmer has built a reputation as a bullish and tenacious leader of media businesses. He created the Starcom offering by bringing together several media operations. Before that, he was the managing director of BBDO. While at Bartle Bogle Hegarty, he helped to create its Motive media division.
Salama said: "I have talked to Mark and a whole bunch of other people because there is convergence between media and research. We are looking at what is happening in the industry and figuring out what to do differently."
He added: "Talk of a new role being offered is jumping a few steps ahead."
- Comment, page 40.
This article was first published on campaignlive.co.uk
- Account exeutive /Senior Account Executive/Junior Account Manager KHWS Competitive, London (Greater)
- Qualitative Associate Director Lipton Fleming £45000 - £55000 per annum + Excellent Benefits, London
- Senior Data Analyst Lipton Fleming £40000 - £45000 per annum + Excellent Benefits, London
- Partnerships Account Manager - Content led at top Media Agency Ultimate Asset £35000 per annum + great benefits package, City of London
- Digital Account Manager Pitch Consultants £22000 - £28000 per annum, Manchester
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote