Agency: Grey London
By by Sarah Woods, brandrepublic.com, Thursday, 11 May 2006 02:00PM
The RFL is hoping to tie up a deal with a new title sponsor by the beginning of 2007, with the Challenge Cup being its priority.
The tournament, which features live matches on the BBC and relevant draws taking place on programmes such as 'Breakfast News', will culminate in front of a 92,000 capacity crowd at the new Wembley Stadium.
Launched in February by former Nestle media controller Pete Davies, Getmemedia.com has signed up a range of advertisers and agencies including ZenithOptimedia, Initiative, MindShare and MediaCom.
Paul Kimberly, commercial director at RFL, said: "You need to inform the marketplace that the Challenge Cup is available for sponsorship and provide potential sponsors with enough information to make informed decisions.
"Using Getmemedia.com allows us to announce our search for a sponsor to hundreds of marketing and agency decision-makers while simultaneously providing them with the information they need to decide if the opportunity is right for them."
Davis said: "Having worked for a major advertiser, I understand how companies with great marketing ideas struggle to get seen.
"I am delighted the RFL has chosen Getmemedia.com to launch its search for a sponsor for the Challenge Cup."
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This article was first published on brandrepublic.com