Air New Zealand refreshes logo

marketingmagazine.co.uk, Wednesday, 24 May 2006 12:00AM

Air New Zealand is rebranding for the first time in a decade as it runs a campaign to encourage more Britons to visit its homeland.

A revamped logo will incorporate a fresh greenstone colour, replacing the existing blue design.

Press ads will promote the airline's second daily service from Heathrow to New Zealand, via Hong Kong, which launches in October.

A series of ads are currently running on Tube ticket barriers and six-sheets at Sloane Square station to promote Air New Zealand's status as the official carrier of its national tourism body's 100% Pure New Zealand show garden at the Chelsea Flower Show. The event opened this week.

This article was first published on marketingmagazine.co.uk

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