Agency: Bartle Bogle Hegarty
marketingmagazine.co.uk, Wednesday, 24 May 2006 12:00AM
A revamped logo will incorporate a fresh greenstone colour, replacing the existing blue design.
Press ads will promote the airline's second daily service from Heathrow to New Zealand, via Hong Kong, which launches in October.
A series of ads are currently running on Tube ticket barriers and six-sheets at Sloane Square station to promote Air New Zealand's status as the official carrier of its national tourism body's 100% Pure New Zealand show garden at the Chelsea Flower Show. The event opened this week.
This article was first published on marketingmagazine.co.uk