Grand Union takes on brief to revamp the Army's websites
By Larissa Bannister, Campaign, Friday, 07 July 2006 12:00AM
The British Army has appointed Grand Union to redesign its websites and is planning to issue a brief for its digital strategy account.
Grand Union, which triumphed in a pitch against undisclosed agencies, will create an online identity for the Army.
The Army currently runs a series of sites ranging from ArmyNet, its internal communications portal, to recruitment and individual regiment sites.
It is now expected to issue a brief to find an agency to advise it on digital strategy through COI.
Neither pitch will affect Publicis' hold on the above-the-line business.
The agency recently made digital a key part of its "Everest West Ridge" campaign, which saw soldiers film their attempt to climb to the summit of Mount Everest.
Grand Union was unavailable for comment. COI confirmed a strategy brief would be issued soon.
This article was first published on Campaign
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
