Grand Union takes on brief to revamp the Army's websites

By Larissa Bannister, campaignlive.co.uk, Friday, 07 July 2006 12:00AM

The British Army has appointed Grand Union to redesign its websites and is planning to issue a brief for its digital strategy account.

Grand Union, which triumphed in a pitch against undisclosed agencies, will create an online identity for the Army.

The Army currently runs a series of sites ranging from ArmyNet, its internal communications portal, to recruitment and individual regiment sites.

It is now expected to issue a brief to find an agency to advise it on digital strategy through COI.

Neither pitch will affect Publicis' hold on the above-the-line business.

The agency recently made digital a key part of its "Everest West Ridge" campaign, which saw soldiers film their attempt to climb to the summit of Mount Everest.

Grand Union was unavailable for comment. COI confirmed a strategy brief would be issued soon.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs