Grand Union takes on brief to revamp the Army's websites
By Larissa Bannister, campaignlive.co.uk, Friday, 07 July 2006 12:00AM
The British Army has appointed Grand Union to redesign its websites and is planning to issue a brief for its digital strategy account.
Grand Union, which triumphed in a pitch against undisclosed agencies, will create an online identity for the Army.
The Army currently runs a series of sites ranging from ArmyNet, its internal communications portal, to recruitment and individual regiment sites.
It is now expected to issue a brief to find an agency to advise it on digital strategy through COI.
Neither pitch will affect Publicis' hold on the above-the-line business.
The agency recently made digital a key part of its "Everest West Ridge" campaign, which saw soldiers film their attempt to climb to the summit of Mount Everest.
Grand Union was unavailable for comment. COI confirmed a strategy brief would be issued soon.
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Freelance SEO Consultant Major Players £200 - £250 per day, London
- Marketing Executive Adam Recruitment £28000 - £34000 per annum + benefits, Chester
- Senior Conceptual Designer Blue Skies Marketing Recruitment £30000 - £35000 per annum, Oxfordshire