Levy reveals new Publicis global chiefs
By by John Tylee, campaignlive.co.uk, Thursday, 05 October 2006 08:30AM
LONDON - The Publicis network is reverting to French control with the appointment of Olivier Fleurot, the former Financial Times chief executive, as executive chairman and Richard Pinder, Leo Burnett's European boss, as his number two.
The announcement of the new management line-up follows the surprise resignation of Rick Bendel as chief operating officer to become marketing director of the Asda supermarket chain.
Pinder, 42, is standing down as president EMEA for Leo Burnett, a Publicis Groupe subsidiary, and will move to Paris as Bendel's successor.
He will report to Fleurot, 54, who has set aside his career in media to become the Publicis executive chairman. His appointment will raise speculation that he has been marked out as heir-apparent to Maurice Levy, who retires as head of Publicis Groupe in 2010.
Levy has been looking at a number of leadership combinations for the network since Bendel told him in July that he was quitting Publicis after 15 years to take the Asda job.
Fleurot will be responsible for maintaining contacts at the senior client level, mapping out strategy and developing the network's digital capacity. Pinder will concentrate on operational issues.
"In Olivier, we have somebody from the outside who gives us a different point of view and a different experience, much of it gained beyond France," Levy said. "In Richard, we have somebody who can make things happen. They will be a formidable combination."
Pinder said: "I was very happy at Burnett, but this is a big job and an example of the greater cross-fertilisation taking place between Publicis Groupe operations."
Fleurot said: "Although I've not worked in agencies before I've had a lot of experience dealing with them as well as having worked at the cutting edge of digital technology."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
- Digital Planner Buyer - Revolutionary Media Agency!! Ultimate Asset £22000 - £25000 per annum + Bonus + Benefits , City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief