Grand Union lands COI's safe sex task

campaignlive.co.uk, Friday, 06 October 2006 12:00AM

Grand Union has won COI's online brief to promote safe sex to young people.

The agency won the Department of Health account after a two-way final shoot-out against Profero.

Grand Union will devise digital communications for an integrated campaign launching in mid-November and will also design and develop a new consumer website.

The campaign is part of an initiative to reduce the number of sexually transmitted infections among 16- to 24-year-olds by promoting safer sex through the normalisation of condom use.

Grand Union will also develop a stakeholder website to support the initiative. It will be aimed at public health practitioners, healthcare communicators, administrators and promoters.

Rob Forshaw, a partner at the agency, said: "Removing the taboo that exists around condom use among young people is something we feel is well suited to interactive media."

The Government last year increased its advertising budget to £50 million in response to figures showing a rise in the number of STDs.

This article was first published on campaignlive.co.uk

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