By Daniel Farey-Jones, brandrepublic.com, Friday, 02 March 2007 02:35PM
Last week, Five replaced Nick Thorogood as director of its digital channels with Hannah Barnes.
Frow spent three years at the broadcaster, during which time he developed shows including 'Diet Doctors', 'How to be a Property Developer' and 'Build a New Life in the Country'.
He was previously at Channel 4 as head of features and factual entertainment.
This article was first published on brandrepublic.com
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.