Kitcatt Nohr lands John Lewis account
By Kate Nettleton, Campaign, Monday, 26 March 2007 04:58PM
LONDON -- John Lewis has appointed Kitcatt Nohr Alexander Shaw to handle its first serious direct marketing push.
John Lewis... DM drive
The agency scooped the account following a two-way shoot out against Rapier (Campaign 23 March).
Kitcatt Nohr already handles the direct marketing for sister company Waitrose, having picked up the account in a hotly contested pitch last year.
Kitcatt Nohr, Rapier and John Lewis were unavailable for comment.
This article was first published on Campaign
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