Kitcatt Nohr lands John Lewis account

By Kate Nettleton, campaignlive.co.uk, Monday, 26 March 2007 04:58PM

LONDON -- John Lewis has appointed Kitcatt Nohr Alexander Shaw to handle its first serious direct marketing push.

John Lewis... DM drive

John Lewis... DM drive

The agency scooped the account following a two-way shoot out against Rapier (Campaign 23 March).

Kitcatt Nohr already handles the direct marketing for sister company Waitrose, having picked up the account in a hotly contested pitch last year.

Kitcatt Nohr, Rapier and John Lewis were unavailable for comment.

This article was first published on campaignlive.co.uk

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