Agency: BETC Euro RSCG
By Kate Nettleton, campaignlive.co.uk, Monday, 26 March 2007 04:58PM
The agency scooped the account following a two-way shoot out against Rapier (Campaign 23 March).
Kitcatt Nohr already handles the direct marketing for sister company Waitrose, having picked up the account in a hotly contested pitch last year.
Kitcatt Nohr, Rapier and John Lewis were unavailable for comment.
This article was first published on campaignlive.co.uk