"This ad has more to it than the return of the mohawked legend. Anyone can bring back a kitsch icon - but there's a talent in making them funny again, and Abbott Mead Vickers BBDO manages this brilliantly. Having him growl as he lobs a Snickers bar at the idiot's head is genius." It was written and art directed by Anthony Nelson and Mike Sutherland, and was directed by Tom Kuntz for MJZ.
Diary: Pick of the week - Abbott Mead Vickers BBDO/Snickers
Campaign, 04 May 2007, 00:00am
Noel Bussey is overjoyed to see Mr T back on the telly, and in a way that doesn't make him cringe with embarrassment:
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