Agency: Bartle Bogle Hegarty
Media Asia, Friday, 11 May 2007 10:32AM
According to a source, the decision was taken by Universal at a global level.
Universal lost its remaining China J&J business to OMD in 2006 (Media, 27 January).
It remains unclear whether the decision to pull out in China will be extended to other markets in Asia – where Universal holds the bulk of the business.
This article was first published on Media Asia