Skoda launches Baking of Fabia campaign
By Kate Nettleton, campaignlive.co.uk, Monday, 14 May 2007 03:25PM
LONDON - Skoda is to launch a new TV and print campaign, created by Fallon, that shows a team of bakers making a giant, car-shaped cake.
The documentary-style TV spot for its Fabia marque, which breaks on May 17, shows the bakers putting together huge cakes and reams of icing, accompanied by the Julie Andrews song "Favourite Things" from The Sound of Music.
As the action progresses, it becomes clear that the bakers are creating a car by making tyres with black icing and reconstructing headlamps from glacier mints.
The end product is an entirely edible vehicle down to the last detail; even the cake-moulded engine is filled with golden syrup instead of oil.
448 blocks of Madeira cake, 12.5kg of raspberry jam, and 360kg of icing were used in the making of the 60-second ad, which is documented in a "baking of" film that will appear on the Skoda website.
The ad, which aims to position the new Fabia as a vehicle that is full of everyone's favourite things, ends with the strapline "The new Fabia. Full of lovely stuff."
This article was first published on campaignlive.co.uk
- Rising Star! Brand Manager Ball & Hoolahan £50,000 + Car/Car Allowance, North East England / North West England
- Trade Marketing Manager Ball & Hoolahan £40,000 + Car/Car Allowance, London (Greater)
- Senior Brand Manager Ball & Hoolahan £48,000 + Car/Car Allowance, London (Greater)
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London (Greater)
- Product Manager- Kent Ball & Hoolahan £40,000 per annum plus car/ car allowance, South East England / Kent
- Brands make the most of Germany's dramatic victory over Brazil
- Imperial War Museum releases film announcing WWI exhibition
- Sponsors congratulate Novak Djokovic on Wimbledon win
- Starcom MediaVest Group to move to Turnmills
- Guardian News & Media reduces losses by 27% to £19.4m
- Guardian plotting English language launch in India