Campaign, Friday, 22 June 2007 12:00AM
Grey, which is due to meet Toshiba again later this week, is the only remaining agency on the pitch after the other three were knocked out earlier in the week. The business was previously split between several agencies across the region.
This article was first published on Campaign
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.