Diesel seeks agency for ad brief

By James Hamilton, campaignlive.co.uk, Thursday, 19 July 2007 08:00AM

LONDON - The Italian fashion brand Diesel is looking for an advertising agency to handle a through-the-line project in the UK.

Diesel... seeking agency

Diesel... seeking agency


The company has approached a number of UK shops with a brief for a big, 360-degree idea. It is unclear whether Diesel's incumbent, the Publicis hotshop Marcel, is involved in the project.

The project comes as Diesel's former agency KesselsKramer prepares to launch a UK office. KesselsKramer enjoyed a long relationship with Diesel, and won a Cannes Gold Lion for its work on the account.

A source close to the fashion company said the winning agency would be well placed to take a wider role on the fashion line as it gears up to celebrate its 30th anniversary next year.

A spokeswoman for Diesel denied the company was considering making any changes to its advertising arrangements.

This article was first published on campaignlive.co.uk

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