VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
UK agencies line up for Diesel brief
By James Hamilton, Campaign, Friday, 20 July 2007 12:00AM
The Italian fashion brand Diesel is looking for an ad agency to handle a through-the-line project in the UK.
The company has approached a number of UK shops with a brief for a big, 360-degree idea. It is unclear whether Diesel's incumbent, the Publicis hotshop Marcel, is involved.
The project comes as Diesel's former agency KesselsKramer prepares to launch a UK office. KesselsKramer enjoyed a long relationship with Diesel, and won a Cannes gold Lion for its work.
A source close to Diesel said the winning agency would be well placed to take a wider role as the brand gears up to celebrate its 30th anniversary next year.
A spokeswoman for Diesel denied the company was considering making any changes to its advertising arrangements.
This article was first published on Campaign
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