Briefs

By POPPY BRECH, marketingmagazine.co.uk, Thursday, 31 August 2000 12:00AM

Procter & Gamble is considering selling its Clearasil skin care brand. The product is the number one acne brand in the UK. P&G has retained Goldman, Sachs & Co as its exclusive financial adviser, but says if an acceptable offer is not received it will retain the brand and assess other options.

Procter & Gamble is considering selling its Clearasil skin care

brand. The product is the number one acne brand in the UK. P&G has

retained Goldman, Sachs & Co as its exclusive financial adviser, but

says if an acceptable offer is not received it will retain the brand and

assess other options.





Visa has denied rumours linking the company to the headline sponsorship

of the FA Premier League. The firm’s head of sponsorship Ann Head said

Visa would be concentrating its efforts on its Olympic involvement and

had ’no interest’ in high-profile football sponsorship. The Premier

League deal, held by Carling, is currently up for renegotiation.





Boots The Chemist has promoted Phil Douty to the post of managing

director of Wellbeing Services and Dentistry. Douty will report to

Martin Bryant, who was recently elevated to director of business

development. Douty is currently category general manager for photos and

food.





Drambuie is launching new brand extension Drambuie Cream, positioning it

as a top-quality drink with a much lower fat content than other cream

liqueurs. The launch, handled by Kazoo Communications, will focus on PR

activity and a dedicated web site, staggered distribution to upmarket

bars in key cities and strategic sampling. Drambuie Cream achieved

monopoly status in Sweden a year after its launch, without any

advertising support.





American Express has become the official sponsor of the US Open and is

launching a new advertising campaign to support its tie-up. Seven tennis

icons will feature on the posters, silhouetted over the background of an

American Express card.





Kavli is revamping the Primula cheese spread brand, adding a new Cheese

& Pepperoni flavour to the range and repackaging it in easy-open plastic

tubes with recipe tips for quick meals on the back. The rebranding will

be supported by a national consumer sampling roadshow, and a pounds 1m

ad campaign from Newcastle agency AD78 in the national press and leading

food, retail and lifestyle magazines.





Tate & Lyle is entering the organic market with its own range of organic

sugars, and has engaged celebrity chef Gary Rhodes to devise new recipes

featuring the range. These will feature in magazine advertorials placed

by PR agency, BMA Communications.





Virgin Cola has launched its pounds 15m ’i-can’ loyalty scheme online,

through interactive agency Zinc. Users can check out the promotional

offers that are available with six ringpulls, and take advantage of web

only ’wild-card’ discounts. These include special offers on nightclubs,

magazines and Virgin Mobile phones. The i-can scheme is being supported

by a pounds 2m ad campaign by Rainey Kelly Campbell Roalfe/Y&R.





Muller has launched a new low-fat yoghurt called Vitality in a bid to

take probiotic yogurt to a more mainstream market. Aimed at

health-conscious women, Vitality contains a probiotic culture, an

ingredient that until now appealed mainly to older women. The September

launch, handled by Publicis, will be backed with ads in the women’s

press and extensive in-store sampling.





Ronseal is launching a TV campaign for its Thompson’s Damp Seal product,

to run throughout September. The ad, by Advertising Brasserie, will air

on ITV, Channel 4, Channel 5 and satellite TV, and will rotate with an

ad for Thompson’s Water Seal.





National Mutual, the pensions company, has promoted Andrew Wilkinson to

head of marketing. He has been with the company for ten years, most

recently as area sales manager for the south of England. Wilkinson

replaces Graeme Laws who was promoted to deputy managing director in

May.





Landor, the branding consultancy, has appointed Charlotte Gifford and

Christian Shroeder as client directors, and Jeremy Bratt and Duncan

Daines as client managers. Gifford joins from Wagstaffs, and Shroeder

from Allen International Consulting Group.



This article was first published on marketingmagazine.co.uk

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