Agency: Fallon London
By POPPY BRECH, marketingmagazine.co.uk, Thursday, 31 August 2000 12:00AM
Procter & Gamble is considering selling its Clearasil skin care
brand. The product is the number one acne brand in the UK. P&G has
retained Goldman, Sachs & Co as its exclusive financial adviser, but
says if an acceptable offer is not received it will retain the brand and
assess other options.
Visa has denied rumours linking the company to the headline sponsorship
of the FA Premier League. The firm’s head of sponsorship Ann Head said
Visa would be concentrating its efforts on its Olympic involvement and
had ’no interest’ in high-profile football sponsorship. The Premier
League deal, held by Carling, is currently up for renegotiation.
Boots The Chemist has promoted Phil Douty to the post of managing
director of Wellbeing Services and Dentistry. Douty will report to
Martin Bryant, who was recently elevated to director of business
development. Douty is currently category general manager for photos and
Drambuie is launching new brand extension Drambuie Cream, positioning it
as a top-quality drink with a much lower fat content than other cream
liqueurs. The launch, handled by Kazoo Communications, will focus on PR
activity and a dedicated web site, staggered distribution to upmarket
bars in key cities and strategic sampling. Drambuie Cream achieved
monopoly status in Sweden a year after its launch, without any
American Express has become the official sponsor of the US Open and is
launching a new advertising campaign to support its tie-up. Seven tennis
icons will feature on the posters, silhouetted over the background of an
American Express card.
Kavli is revamping the Primula cheese spread brand, adding a new Cheese
& Pepperoni flavour to the range and repackaging it in easy-open plastic
tubes with recipe tips for quick meals on the back. The rebranding will
be supported by a national consumer sampling roadshow, and a pounds 1m
ad campaign from Newcastle agency AD78 in the national press and leading
food, retail and lifestyle magazines.
Tate & Lyle is entering the organic market with its own range of organic
sugars, and has engaged celebrity chef Gary Rhodes to devise new recipes
featuring the range. These will feature in magazine advertorials placed
by PR agency, BMA Communications.
Virgin Cola has launched its pounds 15m ’i-can’ loyalty scheme online,
through interactive agency Zinc. Users can check out the promotional
offers that are available with six ringpulls, and take advantage of web
only ’wild-card’ discounts. These include special offers on nightclubs,
magazines and Virgin Mobile phones. The i-can scheme is being supported
by a pounds 2m ad campaign by Rainey Kelly Campbell Roalfe/Y&R.
Muller has launched a new low-fat yoghurt called Vitality in a bid to
take probiotic yogurt to a more mainstream market. Aimed at
health-conscious women, Vitality contains a probiotic culture, an
ingredient that until now appealed mainly to older women. The September
launch, handled by Publicis, will be backed with ads in the women’s
press and extensive in-store sampling.
Ronseal is launching a TV campaign for its Thompson’s Damp Seal product,
to run throughout September. The ad, by Advertising Brasserie, will air
on ITV, Channel 4, Channel 5 and satellite TV, and will rotate with an
ad for Thompson’s Water Seal.
National Mutual, the pensions company, has promoted Andrew Wilkinson to
head of marketing. He has been with the company for ten years, most
recently as area sales manager for the south of England. Wilkinson
replaces Graeme Laws who was promoted to deputy managing director in
Landor, the branding consultancy, has appointed Charlotte Gifford and
Christian Shroeder as client directors, and Jeremy Bratt and Duncan
Daines as client managers. Gifford joins from Wagstaffs, and Shroeder
from Allen International Consulting Group.
This article was first published on marketingmagazine.co.uk