Prostate Cancer launches Bob Monkhouse DM work
By Ben Bold, brandrepublic.com, Thursday, 09 August 2007 09:45AM
LONDON - The Communications Agency is launching a DM campaign for the Prostate Cancer Research Foundation, which builds on its 'Give a few bob' TV campaign starring the late Bob Monkhouse.
The below-the-line work features a direct mail pack which is being sent to men over 45, an email sent to the same target market and online banner ads. The pack maintains the tone of the TV work by using humour to tell men the importance of checking for prostate cancer.
The current TV activity uses a combination of archive footage and images of Monkhouse, who died from prostate cancer in 2003. It also uses a body-double, voiceovers and cutting edge editing techniques.
Robert Prevezer, The Communications Agency's chairman and founder, said: "This was an incredible brief and once we'd hit upon the idea of using the iconic Bob Monkhouse, there was no turning back.
"The campaign has hit a chord with the British public and is already generating much needed funding for one of the most collaborative and effective charities in the UK. We hope that the new DM campaign will continue to generate awareness and funding for such a worthwhile cause."
The charity's 'Give a few bob' campaign broke on TV in June and showed Monkhouse apparently beside his grave, telling viewers: "I'd have paid good money to stay out of here."
This article was first published on brandrepublic.com
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Lead Data Planning Consultant Direct Recruitment £85,000 - £100,000, London
- Senior Data Planner Direct Recruitment £55,000, East London
- Senior CRM & Insight Analyst Direct Recruitment £75,000 +, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition