August ABCs show strong performance from nationals
By Ann-Marie Corvin, mediaweek.co.uk, Friday, 07 September 2007 02:25PM
LONDON - The redtops enjoyed an unseasonable rise in sales this August over the previous month, according to the latest ABC figures out today.
The Daily Mirror boasted a 1.4% August rise, and The Sun remained above the 3m mark with a near 1% rise to 3,158,045.
A host of CD giveaways and the start of the football season also heralded a boost in sales for some of the Sundays including The Daily Star Sunday (up 24%) and the News of the World (up 1.7%).
In the mid market, the Daily Mail fell 2.5% and its stablemate The Mail on Sunday was down 0.6% despite promotions including a CD giveaway of Bananarama and a Murphy’s War DVD advertised on TV. However, in July, the MoS gave away a Prince CD.
The Mail’s rival, the Daily Express, gained sales in August with a 4.2% rise. With an August sales figure of 2,339,278, however, the Daily Mail is still comfortably ahead of the Daily Express at 827,491.
Thanks to last month’s comedy, TV and film festivals and the Edinburgh Fringe, there was plenty to keep the Scottish papers occupied, as is reflected in the ABCs. Scotland on Sunday saw a rise of 19%; The Sunday Herald 8.1% and The Daily Record 2.8%.
This article was first published on mediaweek.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- English Copywriter MCG Associates Attractive Tax Free Salary , Dubai
- Digital Search & Performance Marketing Director - Dubai MCG Associates Competitive and Tax Free in the sunshine!, Dubai, UAE
- Regional Planning & Strategy Director - Middle East & North Africa - Dubai Based MCG Associates Large Tax Free Package + Family Medical + Family Flights + Bonus + Relocation flights and hotel, Dubai - UAE
- Biddable Account Manager - Social Media - Top 10 Agency Ultimate Asset £30000 - £35000 per annum + Amazing Benefits, London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- M&S moves £60m media account to Mindshare
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'