Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Friday, 16 November 2007 12:00AM
The awards, which aim to celebrate the best in TV planning across traditional and emerging TV technologies, including web, mobile and internet protocol TV, will have individual category winners and one overall Grand Prix.
The five categories will cover best use of TV in an integrated campaign, best newcomer to TV, best use of editorial marketing, best use of new technology and best long-term use of TV.
Entries, which need to be submitted by 14 March 2008, should be around 1,000 words and must relate to activity that took place largely in 2007. Winners will be announced on 12 May. More information can be found at www.thinkbox.tv/planningawards.
This article was first published on campaignlive.co.uk