Agency: Bartle Bogle Hegarty
By Staff, marketingmagazine.co.uk, Friday, 16 November 2007 05:15PM
VCCP has been tasked with developing new TV idents, press and online ads as well as track-side creative at the British Superbike Championship.
Bennetts marketing director Mark Fells said: "In this very competitive market place Bennetts was looking for an agency that could deliver its proposition across a host of disparate avenues, one that was truly integrated and could maximise the budget's potential."
This article was first published on marketingmagazine.co.uk