Agency: JWT, New York
By Staff, Marketing, Friday, 16 November 2007 05:15PM
VCCP has been tasked with developing new TV idents, press and online ads as well as track-side creative at the British Superbike Championship.
Bennetts marketing director Mark Fells said: "In this very competitive market place Bennetts was looking for an agency that could deliver its proposition across a host of disparate avenues, one that was truly integrated and could maximise the budget's potential."
This article was first published on Marketing
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.