Grand Union wins Ask.com digital brief

By Kate Nettleton, campaignlive.co.uk, Monday, 19 November 2007 11:55AM

LONDON - Grand Union has scooped the digital advertising account for the online search engine, Ask.com.

Ask.com... new agency

Ask.com... new agency

The agency secured the business following a final two-way shoot out against glue London.

Agency.com, Agency Republic, and Hyper, the digital arm of Fallon, were all involved at an earlier stage. The incumbent, Profero, which has held the business for five years, declined to repitch.

Grand Union will now take responsibility for all of Ask.com's UK digital advertising and will aim to tempt users away from Google in a bid to increase Ask.com's share of the £1.2 billion UK search sector.

The search engine kicked off the review last month after the launch of its "Information Revolution" ad campaign. The push, created by Fallon and Profero, came under criticism for driving consumers to a website organising an "information revolution", which turned out to be a branded site for Ask.com.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Market Research Manager / Insight Manager All Leisure Group Competitive salary depending on experience, Market Harborough, Leicestershire