The agency's outstanding creative performance, coupled with an impressive new business year, made it a clear winner.
Mediaedge:cia won the Media Agency of the Year award, fighting off strong competition from last year's winner, Carat.
Dare was named Digital Agency of the Year for the fourth time in five years, while OgilvyOne clinched the Direct Agency of the Year accolade. Gorgeous was named Production Company of the Year.
BBDO saw off Wieden & Kennedy and DDB to scoop the Advertising Network of the Year award. Carat took the Media Network of the Year gong for the second year running.
Heinz won Advertiser of the Year, while Google triumphed in the Medium of the Year category.
Fallon's "gorilla" for Cadbury Dairy Milk was the winner of Campaign of the Year, for its impact both on the advertising industry and on the public imagination.
Agree? Disagree? For a full analysis of the winners, go to the related articles link on the right of this page - and let us know your views.
Fallon scoops Campaign's Agency of the Year
by Larissa Vince, Campaign, 13 December 2007, 08:30am
LONDON - Fallon is Campaign's Agency of the Year for the second year in a row.
All Comments
johnny rambleton - 13 December 2007
Am I the only person that thinks these awards are more about an increasingly irrelevant publicaton trying to cling onto it's pivotal status by playing kingmaker?
Heather DeLand - 13 December 2007
No, you're not the only one. Wonder what clever twist they'll find for my surname. After all, that's a much better response than answering back on the actual issue.
Adrian Baker - 14 December 2007
Fallon's "gorilla" for Cadbury Dairy Milk was the winner of Campaign of the Year, for its impact both on the advertising industry and on the public imagination.
Am I the only one who thinks advertising is here to increase sales. Not just chatter in the industry
ronnie blogsville - 14 December 2007
ha ha go on campaign, don't take no shit! course gorilla was ad of the year and fallon agency of the year, unless anyones got any better ideas?
Campaign Magazine - 14 December 2007
Right. Time to be serious. The Agency of the Year awards are about celebrating the best in class and providing editorial that readers find interesting. Kingmaking has nothing to do with it. Never has. The choices are read and analysed feverishly by the several thousand readers who choose to part with hard-earned cash every week to discover what we think.
Regarding "gorilla". There was two-thirds of a page devoted to the ad in the FT earlier this week, mostly about how the ad had turned round Cadbury's fortunes. That's an awful lot of UK chief exectives been presented with a case where brave advertising had led to business success.
Noel Bussey - 14 December 2007
Also Rambleton - if our publication is so irrelevant why did the Metro devote their entire page three to one of the lists from our final issue and call us "The industry bible"?
Mr Cheese - 18 December 2007
'hard-earned cash' probably put on company expenses. but im on your side. go campaign
Mike Blunt - 18 December 2007
Campaign is the industry magazine so why shouldn't it give its accolades to the work that most excites the industry? Agencies that create the ads that increase sales will surely reap their rewards from a happy client.
D T - 19 December 2007
Campaign is right. It is only right and proper that it should pass judgement on the best in class. And none more so than Campaign. It has been our industry magazine for decades and is unrivalled in its authority.
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