Royal Caribbean hires JWT and MindShare
By Darren Davidson, brandrepublic.com, Thursday, 13 December 2007 12:10PM
LONDON - The cruise company Royal Caribbean International has awarded its global advertising and media accounts to a WPP team from JWT and MindShare.
The UK portion of the account, which is handled by a smaller agency called Positive Thinking, is unaffected by the appointment.
Royal Caribbean is looking to expand its UK advertising and build a global brand.
The agencies will develop work for two areas: the home ports, where the ships are docked; and the fly-cruise market, countries to which customers have to travel to join cruises.
In November, the company announced record net income for the third quarter 2007 of £190m, compared with £164m in 2006, on the back of better-than-expected late bookings.
Launched in 1968 by a conglomerate of three Norwegian shipping companies, Royal Caribbean travels to destinations in Europe, the Bahamas, Asia, Canada and the Caribbean.
This article was first published on brandrepublic.com
- Digital Content Editor Blue Skies Marketing Recruitment £28000 - £33000 per annum, London
- Studio Manager / Front of House - brand & packaging agency Gabriele Skelton £24000 - £28000 per annum, London
- Account Manager : CRM/DM/Digital : Integrated agency : Central London Dylan Circa £30k, London (Central), London (Greater)
- Digital Planner : New, Full Service Creative Agency : London Dylan Circa £60k + benefits, London (Greater)
- Marketing Executive - Global Leading Oil and Gas Company Ninesharp Negotiable, Swindon
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media