marketingmagazine.co.uk, Thursday, 25 October 2001 12:00PM
Lindt, the chocolate manufacturer, is to launch a national TV
advertising campaign and target 4.5 million homes with a door-to-door
sampling blitz as part of a promotion for its global brand Lindor. The
£1m TV work is titled 'Lady in Red' and created by RSCG Italy and
adapted for the UK by banc.
This article was first published on marketingmagazine.co.uk