Lindt to launch TV ad campaign

marketingmagazine.co.uk, Thursday, 25 October 2001 12:00PM

Lindt, the chocolate manufacturer, is to launch a national TV

advertising campaign and target 4.5 million homes with a door-to-door

sampling blitz as part of a promotion for its global brand Lindor. The

£1m TV work is titled 'Lady in Red' and created by RSCG Italy and

adapted for the UK by banc.



This article was first published on marketingmagazine.co.uk

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