Wickes awards £10m ad business to MWO
By Jemima Bokaie, Marketing, Tuesday, 29 January 2008 12:00AM
Wickes, the DIY retailer, has hired MWO to handle its £10m ad account, following last year's appointment of marketing director Rob Murray (Marketing, 7 November).
Murray joined Wickes from Ryvita, where he was marketing director and worked with the agency. MWO created Ryvita's high-profile campaign featuring Fern Britton. The business moved without a pitch from TBWA\Manchester.
The agency will be tasked with increasing the brand's profile to accelerate growth and increase differentiation from other DIY retailers such as Homebase and B&Q. Following a review of its strategy, Wickes will target tradesmen and DIY enthusiasts at a time when its competitors are taking a more consumer-focused position.
This month, Wickes was voted the UK's favourite DIY retailer in a poll of more than 6000 customers carried out by Verdict Research.
This article was first published on Marketing
Related articles
Additional Information
Campaign Jobs
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
Most viewed
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
- Blippar connects disjointed families, says MEC executive
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
