The Work: Honda, Problem Playground
campaignlive.co.uk, Monday, 04 February 2008 10:43AM
Wieden & Kennedy has launched a new spot highlighting Honda's efforts to reduce its environmental impact.
Wieden & Kennedy's new TV commercial for Honda is the climax of its 2008 brand campaign that launched earlier this year.
The 90-second spot (supported by three 30' cutdowns) reinforces how Honda strives to solve problems to reduce the impact of its products on the environment.
It opens on an army of Honda workers building a sculpture of its hybrid engine using thousands of Rubik cubes.
In quick motion the sculpture is built and the team then heads outdoors to face further puzzles such as building energy efficient solar panels.
Even adding sugar to their cup of tea is an ingenuous exercise in problem solving and the chain reaction of the sequence has shades of a micro version of "cog".
Finally the crowd move on to build a gigantic jigsaw model of the first hydrogen powered zero emissions vehicle. The voiceover explains that when you love solving things "every problem becomes a playground".
Project name: ‘Honda - Problem Playground'
Client: Ian Armstrong, manager customer communications, Honda UK
Brief: To showcase Honda's environmental credentials
Creative agency: Wieden & Kennedy
Copywriter: Sam Heath
Art director: Frank Ginger
Planner: Paul Colman
Media Agency: Starcom
Media Planner: Martin Lalich-Newman
Media spend: Undisclosed
Production company: Partizan
Director: Antoine Bardou-Jacquet
Editor: Bill Smeadley
Post-production: The Mill
Audio post-production: Parv Thind, Wave Studios
This article was first published on campaignlive.co.uk
- Assistant Marketing Manager (Journals) - Global Publisher Recruitment Revolution Excellent Salary + Company Benefits Package , Oxford, Oxfordshire
- Account Executive - Digital Sales & Marketing Blue Skies Marketing Recruitment £20000 - £25000 per annum, Benefits: Great benefits plus unlimited holiday, London
- Senior Account Director Blue Skies Marketing Recruitment £40,000 to £50,000, Balsall Common
- Senior Designer, Entertainment Sky Negotiable, London
- Creative Designer, 3D - Brand, Service and Product Innovation Bamboo Crowd £30,000 - £40,000, London (Central), London (Greater)
- The man who made Grey matter
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Beacons installed on 500 London buses by Exterion Media
- MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
- Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad