All Saints to sponsor AT&T Williams F1 team
By Jacquie Bowser, brandrepublic.com, Thursday, 06 March 2008 11:30AM
LONDON - Fashion brand All Saints has become a sponsorship partner of Formula 1's AT&T Williams team.
Stanford said: "I'm probably one of only a handful of non-professionals to have ever driven a Williams car and I'm thrilled to be able to sponsor such a great British team. This deal offers fantastic international exposure for All Saints and fits perfectly with our ambitions for the brand."
Sir Frank Williams, AT&T Williams team principal, said: "Kevin has been a keen supporter of the team and I am delighted that All Saints will be joining us as a partner. I look forward to the contribution we can make to All Saints international ambitions."
Separately, toy store Hamleys, which has been a sponsor of the Williams F1 team since 2004, has extended its sponsorship for an undisclosed term.
Hamleys' logo will be placed on the sidepods of the car and will also be featured within the team environment.
Nick Mather, chief executive of Hamleys, said: "Our Formula 1 sponsorship has provided a novel and successful international marketing platform for Hamleys. Based on this success, we are delighted to be renewing the sponsorship and taking up more prominent positions on the car."
The 2008 Formula 1 season kicks off in Melbourne, Australia, on March 16, with Nico Rosberg and Kazuki Nakajima attempting to better Williams' fourth place in last year's championship.
This article was first published on brandrepublic.com
- Marketing Communications Manager Barclay Meade Ã‚£35000 - Ã‚£40000 per annum + Benefits, City of London
- Brand Strategy Consultant Michael Page Digital Ã‚£40000 - Ã‚£50000 per annum + great benefits, Manchester
- Heavy Midweight Creative Team Major Players Ã‚£50000 per annum, London
- Commercial Manager Business Centric Services Group Up to £45,000 per annum + benefits, Old Street
- Senior Account Director Dynamic New Alliances Ã‚£55000.00 per annum, City of London
- 7Up kicks off global campaign with urban knitting ad
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton
- VisitBritain crowdsources digital marketing campaign
- Zurich launches snowmen cinema campaign across Europe
- Cheil Worldwide buys Iris stake