McDonald's narrows digital shortlist to two

By Gareth Jones, Marketing, Wednesday, 26 March 2008 09:50AM

LONDON - McDonald's has narrowed its search for a lead UK digital agency down to AKQA and Avenue A | Razorfish.

The agencies have been selected from a long list including Dare and Tribal DDB, which presented to McDonald's earlier this month.

The winning agency, which is expected to be announced in the first week of April, will handle digital strategy, website development and online advertising for the fast-food chain.

McDonald's is planning to increase its investment in online advertising following the appointment of Simon Short to the role of digital marketing manager last summer. The review is being overseen by Oystercatchers.

This article was first published on Marketing