By Media Week, mediaweek.co.uk, Tuesday, 22 April 2008 12:00AM
The six-figure partnership, negotiated by Anthony Hogg, sponsorship and promotions executive at TalkSport, and David Vincent, MindShare Performance business director, features BP Ultimate sponsoring an on-air feature called BP Ultimate Performance of the Month. It will run during the Ian Wright and Adrian Durham afternoon show.
The show will be a weekly discussion to find the top performance across sporting and popular culture, culminating in listeners voting for who they think deserves the title.
This article was first published on mediaweek.co.uk