Agency: Grey London
campaignlive.co.uk, Friday, 25 April 2008 12:00AM
The broadcaster will spotlight BMW through a number of initiatives, including on-air and online promotions and within its off-channel marketing campaign.
AMC will also incorporate BMW into its "MAD-Vertising" campaign, in which it creates custom content for Mad Men advertisers that airs as part of commercial breaks.
This article was first published on campaignlive.co.uk