The ads, by Beattie McGuinness Bungay, were accompanied by the strapline “You know who your mates are”.
There were three complaints against the spots, claiming they implied alcohol is integral to successful socialising and belonging to a social group.
The first ad showed a group of male astronauts which refuses to enter a mysterious alien entity because one of the group is not wearing the right shoes.
The second showed the same group of men braving the Arctic cold to celebrate one of their birthdays.
But the ASA rejected the complaints against the ad.
It said: “We noted the astronauts and explorers depicted were well-mannered and softly spoken and did not appear particularly brave, tough or daring.”.
Carling ads cleared of glamourising alcohol
by Staff, Campaign, 07 May 2008, 09:25am
LONDON - The advertising watchdog today cleared two TV ads for Carling after complaints that they implied alcohol consumption is integral to social success.
Carling ad...cleared by ASA
All Comments
There are currently no comments.
To post comments please log in here.
- Group Marketing Manager, Future Publishing
- Competitive package, South West England
- Marketing Director, Syco Music
- Competitive Salary, Central London
- Senior Planner/Strategist, Purple Consultancy
- £40000-£60000, Central London
- Business Development Manager, Stopgap
- £-£38000, Central London
Email Bulletins
You can sign up here for our email bulletins. Enter your email address, select the bulletins you are interested in and click Subscribe.
Your Comment