Allianz Insurance appoints Joshua G2

By Staff, campaignlive.co.uk, Monday, 12 May 2008 09:20AM

LONDON - Allianz Insurance has appointed Joshua G2 as lead strategic agency for its motor and home insurance DM products after a four-way pitch.

Allianz Insurance...appoints Joshua G2

Allianz Insurance...appoints Joshua G2

Joshua will work on the strategic development of the Cornhill Direct business.

Neil Brettell, commercial director of Allianz Personal said: "I am tremendously excited about working with Joshua G2 as we look for ways to grow our direct business in what is a very challenging and fast moving environment.

The other short listed agencies were Archibald Ingall Stretton, Draftfcb and Tullo Marshall Warren.

Allianz does not retain a below-the-line agency.

The German insurer has previously worked with the now-defunct WWAV Rapp Collins Leeds, and the Direct Agency, which handled the group's Premierline Direct and Pet Plan brands respectively.

The pitch was overseen by the Observatory.

This article was first published on campaignlive.co.uk

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