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In a category that had new jurors selected in order to deal with the unexpectedly high number of entries, shortlist mentions for traditional UK design houses are thin on the ground.
In fact, creative ad agencies have made a more noteworthy appearance. Names such as 4 Creative (with The Big 4 for Channel 4), Abbott Mead Vickers BBDO (Space Rocket Stickers for the Museum of Childhood) and Mother (for the agency's own Lucky's Newsagent) stick out in the list of nine UK shortlisters.
The others in with a chance to scoop the first Cannes Design Lions from the UK are: Rose (the D+AD identity); Love, Manchester (New Blood Poster for the D+AD); Minivegas (S4C interactive voice-activated idents for S4C); Lambie-Nairn (the Business Channel broadcast identity) and The Partners/Digit (The National Gallery Grand Tour for The National Gallery/Hewlett-Packard).
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