In April, the Internet Advertising Bureau predicted that spend on internet advertising would catch that of TV by the end of 2009.
But speaking to Campaign in Cannes, Puttnam said that the shift would happen more quickly.
Puttnam, who is also the chairman of Profero and on the board at Channel 4, said: "It's not about years any more, it's about looking at the month-on-month figures.
"These will show internet crossing the tipping point by September, or November at the latest."
The IAB report showed that internet spend in Britain increased by 38 per cent to £2.8 billion between 2006 and 2007.
David Puttnam predicts faster shift to online ad spend
by Noel Bussey, Campaign, 17 June 2008, 5:30pm
CANNES - David Puttnam, the Labour peer, has predicted that internet ad expenditure in the UK will overtake TV spend even quicker than expected.

David Puttnam...prediction
All Comments
There are currently no comments.
To post comments please log in here.
- Marketing and Communications Manager, Insurecom
- circa £34K pa, South East England
- Senior Digital Executive, Norton Leigh
- Up to £35K
- Account Manager/ Account Director - Ethical Healthcare, Blue Skies
- £35000-£45000, Central London
- Senior Account Manager - B2B Technology, Blue Skies
- £35000-£40000, South East England
Email Bulletins
You can sign up here for our email bulletins. Enter your email address, select the bulletins you are interested in and click Subscribe.



Your Comment