The mobile firm will guarantee to match or beat the number of minutes offered by its competitors for the same price.
The TV campaign shows people in different scenarios searching for minutes in unusual places.
Paul Silburn, creative partner, Saatchi & Saatchi London, said: "Everyone loves a bargain and people will often search high and low to find the best deal. The creative brings that to life."
In one of the TV spots, an archaeologist discards valuable Roman artefacts as he hunts for more minutes.
Another depicts a medium searching for extra minutes in the afterlife during a séance.
The ads broke tonight during the Euro2008 semi final between Spain and Russia.
In addition to the TV campaign, there will be national press, online and outdoor ads.
TV credits
TITLE: Minute search
CLIENT: Phil Chapman, UK marketing director, T-Mobile and Karen Phipson, UK head of brand communications, T-Mobile
BRIEF: Take a greater share of the contract market
ADVERTISING AGENCY: Saatchi & Saatchi London
CREATIVE DIRECTOR: Paul Silburn
CREATIVES: Dennis Willison / Suzanne Hails / Howard Green / Pablo Videla
PLANNER: Gareth Ellis
ACCOUNT HANDLER: Sarah Galea
PRODUCER: Rebecca Williams
MEDIA BUYING AGENCY: MediaCom
MEDIA PLANNER: Stephen Ward
PRODUCTION COMPANY: Partizan
DIRECTOR: Patrick at Traktor
EDITOR: Andrea Mcarther / Amanda Perry at Peep Show
POST-PRODUCTION COMPANY: MPC
AUDIO POST-PRODUCTION COMPANY: Parv Thind at Wave
DATE RELEASED: 26.06.08
CITY / COUNTRY: UK
EXPOSURE: National TV (July and August)
AGENCY CONTACT: Eleanor Conroy
Print credits
TITLE: Minute search
CLIENT: Phil Chapman, UK marketing director, T-Mobile and Karen Phipson, UK head of brand communications, T-Mobile
BRIEF: Take a greater share of the contract market
ADVERTISING AGENCY: Saatchi & Saatchi London
CREATIVE DIRECTOR: Paul Silburn
CREATIVES: Dennis Willison / Suzanne Hails / Howard Green / Pablo Videla
PLANNER: Gareth Ellis
ACCOUNT HANDLER: Sarah Galea
MEDIA BUYING AGENCY: MediaCom
MEDIA PLANNER: Stephen Ward
ILLUSTRATOR: n/a
PHOTOGRAPHER: Nick Meek
RETOUCHING: TAG
DATE RELEASED: 30.06.08
CITY / COUNTRY: UK
EXPOSURE: National press and outdoor (July and August)
AGENCY CONTACT: Eleanor Conroy
Saatchis release campaign for T-Mobile
by Staff, Campaign, 26 June 2008, 8:30pm
LONDON - Saatchi & Saatchi has created a new integrated campaign for T-Mobile, challenging viewers to find a better deal for their money.
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