By Staff, campaignlive.co.uk, Tuesday, 01 July 2008 09:50AM
The ad is aimed at positioning the brand as the credit card of choice when travelling abroad.
The 60-second spot, which is accompanied by the Alice Cooper anthem "School's Out", opens on a group of office workers counting down the seconds until their summer holidays start.
As soon as the clock hits five o'clock a mass exodus occurs as the suits all make a mad dash for the airport.
When they arrive at their destination, the white- collar clan are seen diving into a hotel pool, fully clothed, with the strapline explaining: "Knowing you've earned every second: Priceless."
Project name: Cross Border campaign
Client: Rita Broe, Head of Marketing UK & Developed Markets, Ben Rhodes, Business Leader, Brand Marketing, MasterCard UK
Brief: To develop a Travel ‘Priceless' campaign that demonstrates MasterCard's acceptance around the world
Creative agency: McCann Erickson
Creative director: Jason Stewart
Planner: David Clements
Media agency: Universal McCann
Media planner: Ben Reilly/Alice Pott
Production company: Partizan
Editor: Final Cut
This article was first published on campaignlive.co.uk