MasterCard launches Schools Out ad by McCann Erickson
By Staff, campaignlive.co.uk, Tuesday, 01 July 2008 09:50AM
LONDON - MasterCard is celebrating the British obsession with summer holidays in its latest TV ad, created by McCann Erickson.
The ad is aimed at positioning the brand as the credit card of choice when travelling abroad.
The 60-second spot, which is accompanied by the Alice Cooper anthem "School's Out", opens on a group of office workers counting down the seconds until their summer holidays start.
As soon as the clock hits five o'clock a mass exodus occurs as the suits all make a mad dash for the airport.
When they arrive at their destination, the white- collar clan are seen diving into a hotel pool, fully clothed, with the strapline explaining: "Knowing you've earned every second: Priceless."
Project name: Cross Border campaign
Client: Rita Broe, Head of Marketing UK & Developed Markets, Ben Rhodes, Business Leader, Brand Marketing, MasterCard UK
Brief: To develop a Travel ‘Priceless' campaign that demonstrates MasterCard's acceptance around the world
Creative agency: McCann Erickson
Creative director: Jason Stewart
Planner: David Clements
Media agency: Universal McCann
Media planner: Ben Reilly/Alice Pott
Production company: Partizan
Editor: Final Cut
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Account Managers and Executives Needed Ultimate Asset £23000 - £25000 per annum + Excellent Benefits, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- iProspect appoints chief media officer among four senior hires