Agency: Bartle Bogle Hegarty
By Staff, campaignlive.co.uk, Wednesday, 02 July 2008 10:50AM
The ad, for the company's new steam washer, forms part of a global marketing strategy including TV, print and online promotion.
It is the company's first ad for its electrical appliances in more than five years.
Shot in Shanghai, the ad is aimed at demonstrating the power of steam cleaning and features a white world made entirely from fabric.
A steam train minimises creases as it travels along train tracks which run across a shirt. ?The TV advertisement will run across terrestrial and digital channels.
This article was first published on campaignlive.co.uk