The funds from the campaign will support athletes heading to this summer's Beijing Olympics, and help invest in disabled sport across the UK.
Julian Borra, creative director, said: "It started with the concept of super heroes.
"We felt that paralympians share the same amazing characteristics of many iconic comic book heroes and represent people who have overcome something to really inspire others."
The ad broke on Wednesday on Channel 4.
Sir Paul McCartney in Saatchis' paralympics ad
by Staff, Campaign, 04 July 2008, 09:55am
Sir Paul McCartney is the star of a new Saatchi & Saatchi ad to promote fundraising for Paralympics GB.
All Comments
There are currently no comments.
To post comments please log in here.
- Brand Manager, Bernard Matthews
- Competetive + Car + added bens, East of England
- Digital Art Director / Senior Production Designer, Ad Lib
- £Negotiable, South East England
- Lead Information Architect, Ad Lib
- £Negotiable, South East England
- European Head of Digital Marketing, GIM Recruitment
- 70-90k + Bonus & Benefits, Central London
You can sign up here for our email bulletins. Select the bulletins you are interested in, enter your email address and click Subscribe.
Your Comment