Interpublic unites media networks in new structure
By Ian Darby, campaignlive.co.uk, Wednesday, 09 July 2008 05:20PM
LONDON - Interpublic has created a media holding company structure called Mediabrands to house its networks Initiative and Universal McCann - as predicted by Campaign.
Matt Seiler, the president of PHD North America, has been appointed as global chief executive of Universal McCann, allowing Nick Brien to step up to become president and chief executive of Mediabrands.
Richard Beaven remains global chief executive of Initiative.
Michael Hudes, the global director of digital media for Clear Channel, also joins Mediabrands as president for its diversified media services and strategic development.
IPG said that it had no plans to merge the Initiative and Universal McCann brands.
Its decision to launch Mediabrands marks the second time IPG has attempted to create a media group structure. IPG Media, the previous incarnation, was wound down two years ago.
Brien said: "I am excited by this opportunity to lead an extremely talented, diverse and collaborative leadership team to imagine new approaches for delivery our clients the greatest business impact through media and marketing excellence."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Designer -Leading Luxury Retailer -West London- 30-38k Creative Recruitment £30000 - £38000 per annum + Benefits, London
- Research Insight Planner News UK Competitive, City of London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review