Publicis Mojo, Singleton Ogilvy & Mather, TBWA\Whybin and the incumbent agency, M&C Saatchi, were also involved in the review in its early stages. M&C Saatchi was responsible for the controversial "Where the bloody hell are you?" campaign.
DDB's first task will be to maximise the marketing opportunities arising out of Baz Luhrmann's latest movie, Australia, starring Nicole Kidman and Hugh Jackman, scheduled for UK release in November.
Rick Allert, the Tourism Australia chairman, said: "In appointing DDB Worldwide, we have chosen an agency partner that not only provides the requisite international network and infrastructure credentials, but is also, most importantly, at the top of the creative game globally."
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