The spot follows a nudist recounting a traumatic experience with a naturist marriage guidance counsellor.
In a flashback, the nudist returns home to find his wife and best friend fully clothed, sniffing each other's woollens.
The apologetic friend hastily removes his clothes and leaves.
The brief was to convey the message that Comfort makes your clothes so soft and fragrant that even naturists are now changing their minds.
It finishes with the strapline: "Makes Clothes Irresistible".
Ogilvy Comfort ad depicts betrayed nudist
by Staff, Campaign, 11 July 2008, 11:45am
LONDON - Ogilvy has released a humorous ad for Comfort, depicting a nudist betrayed by his wife.
All Comments
sara brown - 14 July 2008
The world is full of surprises and the secret naturist, who tends to explore country side and other areas not usually explored by 'normal' people and who also present an attractive target by being naked, tend to attract all manner of interesting creatures, many of which are intend on biting, stinging, eating and generally making life a misery for any unfortunate who passes by. Naturist looks like you and I and come from all walks of life. You will find it to be a relaxing lifestyle that is free of the daily stress we all experience. Naturist groups like naturistmingle.comare looking for people who are open minded and want to enjoy the company of others of a like mind.
Gabriel Miller - 14 July 2008
isn't this a bit similar to ogilvy's recent tilda spot with the ashamed mother?
gotnoteef - 14 July 2008
@ Sara Brown
"You will find it to be a relaxing lifestyle that is free of the daily stress we all experience."
Well, I suppose it cuts out the trauma of trying to decide what to wear in the morning...
ed cox - 14 July 2008
Heather (the wife) also has a blog, created by Ogilvy.
http://wildheather.blogspot.com
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