Public View - McDonald's 'planting' by Leo Burnett
campaignlive.co.uk, Friday, 11 July 2008 02:00PM
LONDON - Vox Pops International, in association with Campaign, took to the streets to find out what members of the public think of Leo Burnett's new campaign for McDonald's Happy Meals.
View McDonalds 'planting' by Leo Burnett
In an attempt to help rebrand the image of the world's leading burger chain, Leo Burnett's ad is full of pastoral imagery.
Children and adults cooperate to plant flowers in the shape of animals, and the voiceover emphasizes the quality of ingredients which go into Happy Meals.
But did the strategy work for the ordinary viewer? Watch our film to find out.
Video produced by Vox Pops International on behalf
View previous Public View videos:
Heinz 'deli mum' by Abbott Mead Vickers BBDO
This article was first published on campaignlive.co.uk
- Digital Account Director - Media Agency Silverdrum up to £48,000 + benefits, London (Central), London (Greater)
- Global Insight Manager, Digital Ball & Hoolahan £50,000 + Car/Car Allowance, London (Greater)
- Global Digital Analyst Ball & Hoolahan £60,000 per annum + Car/Car Allowance, London (Greater)
- Advertising Specialist Ball & Hoolahan £33,000 per annum , West Midlands Region
- Shopper Marketing Manager Ball & Hoolahan £55,000 + Car Allowance, South East England
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad