Public View - McDonald's 'planting' by Leo Burnett

Campaign, 11 July 2008, 2:00pm

LONDON - Vox Pops International, in association with Campaign, took to the streets to find out what members of the public think of Leo Burnett's new campaign for McDonald's Happy Meals.

Tony Davidson and Kim Papworth

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View McDonalds 'planting' by Leo Burnett

In an attempt to help rebrand the image of the world's leading burger chain, Leo Burnett's ad is full of pastoral imagery.

Children and adults cooperate to plant flowers in the shape of animals, and the voiceover emphasizes the quality of ingredients which go into Happy Meals.

But did the strategy work for the ordinary viewer? Watch our film to find out.

Video produced by Vox Pops International on behalf
of Campaign.

View previous Public View videos:

Heinz 'deli mum' by Abbott Mead Vickers BBDO

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All Comments

TIM HARVEY - 11 July 2008

...pretty good...

Kate Howells - 15 July 2008

It is a good advert....it had me very shocked to see that McDonalds should try and claim to be an organic, healthy brand. But does the advert really change the perceptions of the brand itself...will people now think that McDonalds is a healthy alternative? I doubt it.