Public View - McDonald's 'planting' by Leo Burnett
campaignlive.co.uk, Friday, 11 July 2008 02:00PM
LONDON - Vox Pops International, in association with Campaign, took to the streets to find out what members of the public think of Leo Burnett's new campaign for McDonald's Happy Meals.
View McDonalds 'planting' by Leo Burnett
In an attempt to help rebrand the image of the world's leading burger chain, Leo Burnett's ad is full of pastoral imagery.
Children and adults cooperate to plant flowers in the shape of animals, and the voiceover emphasizes the quality of ingredients which go into Happy Meals.
But did the strategy work for the ordinary viewer? Watch our film to find out.
Video produced by Vox Pops International on behalf
View previous Public View videos:
Heinz 'deli mum' by Abbott Mead Vickers BBDO
This article was first published on campaignlive.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Junior Digital Designer (Sports) Propel £22000 - £28000 per annum + Excellent Benefits, West London
- Direct Marketing Executive Direct Recruitment £25k-£28k, London (Greater)
- Senior Channels Marketing Manager Direct Recruitment £60k+bonus, bens, London (Greater)
- Digital Project Manager The Fix Creative Up to £45K, Surrey
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Game Of Thrones actress stars in online Karen Millen campaign
- McDonald's launches 40th anniversary campaign
- Models strip in River Island's first TV campaign